Watching the Live #AppleEvent right now. I don't know what it is about the presentation style that #Apple uses, but man does it just irritate the holy hell out of me. It must work for them though, since they keep doing it.

Follow the events haven’t been good since the crowds went away. The people made the atmosphere what it was. Now it just feels hollow. They definitely go overboard on the whole presentation aspect of it. It felt like at least a third of their "event" was just flying around and playing music to be all dramatic. The whole thing could have been 15 minutes if they cut out the fluff video and irrelevant adjectives.

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